Last updated: July 2026
§ 1 SCOPE
(1) These Terms of Service (hereinafter "Terms") apply to all contracts between Kristof Puller, Toulouser Allee 7, 40211 Düsseldorf, Germany (hereinafter "Maebe" or "we") and its customers (hereinafter "Customer") regarding the use of the Software-as-a-Service platform "Maebe", available at maebe.app.
(2) The version of the Terms in force at the time the contract is concluded is authoritative.
(3) Deviating terms of the Customer are not recognized unless Maebe expressly agrees to their validity in writing.
(4) Maebe is aimed at both consumers (B2C) and businesses (B2B). Pursuant to Section 13 of the German Civil Code (BGB), a consumer is any natural person who enters into a legal transaction for purposes that predominantly cannot be attributed to their commercial or independent professional activity. Pursuant to Section 14 BGB, a business (entrepreneur) is a natural or legal person or a partnership with legal capacity that, when concluding the legal transaction, acts in the exercise of its commercial or independent professional activity.
§ 2 SUBJECT MATTER OF THE CONTRACT
(1) Maebe provides the Customer with a cloud-based Software-as-a-Service platform with which the Customer can plan and create social media content, collect and rate media, create branded image and slide graphics, coordinate content with artists or clients and have it approved via link and PIN, prepare it for posting, and — depending on the plan and any booked add-ons — publish it directly to social media platforms (e.g. Instagram, TikTok, YouTube, LinkedIn, WhatsApp, XING) via connected third-party providers. Supplementary features such as AI-powered text suggestions, analyses (Insights) and public link pages may be available depending on the plan.
(2) The specific scope of functions results from the respective plan description on maebe.app. Certain services can be booked separately as add-ons, in particular 4K encoding and Social Connect (connection and number of directly connectable social media accounts for Direct Publishing and Insights).
(3) Maebe reserves the right to further develop and adapt the scope of functions of the platform, provided this is reasonable for the Customer and the contractual use is not significantly restricted.
§ 3 CONCLUSION OF CONTRACT
(1) The presentation of the plans on maebe.app does not constitute a legally binding offer, but an invitation to the Customer to submit an offer.
(2) By selecting a plan and clicking "Order with obligation to pay" (or equivalent), the Customer submits a binding offer to conclude a usage agreement. The order is processed via the reseller used by Maebe (Sold through Link, LLC, Merchant of Record — see § 6).
(3) The contract is concluded when Maebe accepts the offer by confirmation email or by providing access to the paid feature.
(4) Insofar as Maebe offers a free trial period, the paid contract is concluded only upon expiry of the trial period and the absence of termination by the Customer, or upon selection of a paid plan during the trial period.
(5) The usage agreement for the provision of the platform is concluded with Maebe; the contract for the payment (purchase of the paid plan or the add-ons) is concluded with the reseller as Merchant of Record (see § 6). All paid bookings are made exclusively via the website (in the browser). No purchases or subscriptions are concluded in the Maebe iOS app.
§ 4 RIGHTS OF USE
(1) For the duration of the contract, Maebe grants the Customer a simple, non-exclusive, non-transferable right to use the platform in accordance with the contract.
(2) The Customer may not:
- use the platform beyond the contractually agreed scope;
- provide it to third parties for independent use, unless this is provided for by the selected plan;
- edit, decompile, or reverse-engineer it;
- use it in a way that creates or distributes unlawful, offensive, copyright-infringing or otherwise harmful content.
(3) The Customer may use the platform for internal purposes and to provide its own services to third parties (e.g. as an agency for end customers), provided this is covered by the selected plan.
§ 5 OBLIGATIONS OF THE CUSTOMER
(1) The Customer is obliged to:
- provide true and complete information upon registration and keep it up to date;
- keep its access credentials secret and protect them against unauthorized third-party access;
- use the platform only in accordance with these Terms and applicable law.
(2) The Customer is solely responsible for the content it uploads to the platform or creates with the platform. It warrants that it holds all necessary rights (in particular copyright, personality, trademark and data protection rights).
(3) The Customer shall indemnify Maebe against all third-party claims asserted against Maebe due to a culpable infringement of the rights mentioned in paragraph 2. This also includes the reasonable costs of legal defense.
(4) Insofar as the Customer uses the platform to process third-party personal data (e.g. as an agency for clients) and acts as a controller within the meaning of the GDPR in this respect, it concludes a Data Processing Agreement (DPA) with Maebe, which is provided via the account menu or at https://maebe.app/en/legal/avv.
(5) Insofar as the Customer uses the Direct Publishing function (publishing approved posts to social media platforms), the following additionally applies:
- The Customer is solely responsible for the proper connection of its social media accounts and for compliance with the terms of use of the respective target platform (e.g. Instagram, TikTok, YouTube, LinkedIn, WhatsApp, XING).
- Actions of the target platform (e.g. account suspension, content deletion, reach restriction) are beyond Maebe's control.
- The Customer ensures that the publication of the content complies with the platform guidelines as well as with advertising, copyright and labeling requirements.
(6) Insofar as the Customer uses the AI-powered features, it is responsible for ensuring that it is permitted to transmit the content processed for this purpose, and reviews the AI-generated results on its own responsibility before use.
§ 6 REMUNERATION AND PAYMENT TERMS
(1) The remuneration is based on the plan selected by the Customer and any additionally booked add-ons. All prices are:
- for consumers (B2C): inclusive of statutory VAT;
- for businesses based in Germany (B2B): plus statutory VAT;
- for businesses based in other EU countries (B2B with a valid VAT ID): net, reverse-charge procedure.
(2) The remuneration is due in advance (monthly or annually, depending on the selected billing period).
(3) Payment is processed via Sold through Link, LLC (f/k/a Lemon Squeezy LLC), 222 South Main Street, Suite 500, Salt Lake City, UT 84101, USA, as Merchant of Record (hereinafter the "Reseller"). The Reseller concludes the purchase contract for the payment with the Customer, issues the invoice and remits the applicable taxes (in particular the applicable VAT). The accepted payment methods result from the order process (e.g. credit card, SEPA direct debit, PayPal). All bookings are made exclusively via the website; no purchases are concluded in the iOS app. The Reseller's terms and conditions additionally apply, available at https://www.lemonsqueezy.com/terms.
(4) In the event of default in payment, Maebe is entitled to:
- temporarily block access to the platform after an unsuccessful reminder;
- charge default interest at the statutory rate;
- terminate the contractual relationship without notice in the event of continued default in payment.
(5) Maebe reserves the right to change prices. Price changes are communicated to the Customer at least 30 days in advance by email. In the event of a price increase, the Customer has the right to extraordinarily terminate the contract at the time the price increase takes effect.
§ 7 CONTRACT TERM AND TERMINATION
(1) The contract is concluded for an indefinite period. The minimum term is based on the selected billing period (monthly or annual).
(2) In the case of monthly billing, the contract may be terminated by either party at the end of the current billing month.
(3) In the case of annual billing, the contract may be terminated by either party at the end of the current annual term, with a notice period of 30 days.
(4) Termination is carried out by:
- the termination function in the user account, or
- by email to hello@maebe.app.
(5) The right to extraordinary termination for good cause remains unaffected. Good cause exists for Maebe in particular in the case of:
- a significant breach of these Terms by the Customer;
- default in payment of more than 30 days despite a reminder;
- abusive use of the platform.
(6) After the end of the contract, the Customer's data is retained for 30 days and can, upon request, be made available in a machine-readable format during this time. After that, it is irrevocably deleted, unless statutory retention obligations apply.
§ 8 WARRANTY AND AVAILABILITY
(1) Maebe owes the provision of the platform with the functions described in the respective plan.
(2) Maebe aims for an availability of 99% on an annual average. Excluded from this are:
- scheduled maintenance work (announced in good time);
- outages caused by third-party providers (e.g. hosting, content delivery network, payment service provider, video encoder, direct publishing aggregator);
- outages caused by third-party platforms (e.g. Instagram, TikTok, YouTube) to which content is transmitted via the Direct Publishing function;
- outages due to force majeure (e.g. natural disasters, cyberattacks by third parties).
(3) Guaranteed availability (Service Level Agreement, SLA) is only provided in individually agreed enterprise contracts.
(4) The Customer's warranty claims are governed by the statutory provisions, unless otherwise regulated in these Terms.
§ 9 LIABILITY
(1) Maebe is liable in accordance with the statutory provisions for damages:
- arising from injury to life, body or health;
- based on an intentional or grossly negligent breach of duty;
- arising from the breach of essential contractual obligations (cardinal obligations);
- under the German Product Liability Act;
- under the provisions of the GDPR.
(2) In the event of a slightly negligent breach of essential contractual obligations, liability is limited in amount to the damage typically foreseeable for the contract.
(3) Otherwise, Maebe's liability is excluded.
(4) The aforementioned limitations of liability also apply to the personal liability of Maebe's employees, representatives and vicarious agents.
(5) Maebe assumes no liability for the content that the Customer stores, uploads or makes accessible to third parties on the platform.
(6) Maebe assumes no liability for actions or omissions of the social media platforms to which the Customer transmits content via the Direct Publishing function (in particular account suspensions, content deletions, reach restrictions, failed or delayed publications). The Customer alone remains responsible for compliance with the platform guidelines.
(7) Maebe is liable for the loss of data only to the extent that would have occurred on the Customer's side even with proper and regular data backup by the Customer. The Customer is expressly advised to create its own backups of important data.
(8) Maebe assumes no warranty for the accuracy, completeness or usability of results of the AI-powered features. The review and approval of AI-generated content is the responsibility of the Customer.
§ 10 DATA PROTECTION
(1) Maebe processes personal data in accordance with the privacy policy, available at https://maebe.app/en/legal/datenschutz.
(2) Insofar as the Customer processes third-party personal data via Maebe (e.g. data of its own end customers), the parties conclude a Data Processing Agreement (DPA) pursuant to Art. 28 GDPR. The DPA is available in the account menu and at https://maebe.app/en/legal/avv.
§ 11 CHANGES TO THE TERMS
(1) Maebe reserves the right to amend these Terms insofar as this is necessary to respond to legal or technical developments or to further develop the platform.
(2) Changes are communicated to the Customer at least 30 days before they take effect by email. If the Customer does not object to the change within 30 days, the amended Terms are deemed accepted. Maebe will inform the Customer of this consequence in the notification.
(3) If the Customer objects to the change, Maebe has the right to duly terminate the contractual relationship at the time the change takes effect.
§ 12 LEGAL SUCCESSION AND BUSINESS TRANSFER
(1) Maebe reserves the right to transfer the business, in whole or in part, to a legal successor in the context of a change of legal form (e.g. from a sole proprietorship to a GmbH or UG), a merger, a division or a business sale. In such a case, the contract with the Customer, including all rights and obligations, passes to the legal successor.
(2) The Customer will be informed of a planned transfer at least 30 days in advance by email. In this case, the Customer has an extraordinary right of termination at the time of the transfer.
(3) For B2B customers, the Data Processing Agreement (DPA) and all associated obligations also pass to the legal successor, unless the Customer objects within 30 days of being informed.
(4) Existing conditions, prices and contract terms remain unaffected by the transfer.
§ 13 FINAL PROVISIONS
(1) German law applies, excluding the UN Convention on Contracts for the International Sale of Goods (CISG).
(2) The place of performance and exclusive place of jurisdiction for all disputes arising from contracts with businesses (B2B) is Düsseldorf.
(3) Should individual provisions of these Terms be invalid, the validity of the remaining provisions remains unaffected. The invalid provision shall be replaced by a provision that comes closest to the intended economic purpose.
(4) The language of the contract is German. This English text is a courtesy translation; in the event of any discrepancy, the German version is authoritative.