Our trainees draft, the newsroom polishes, and nothing goes live without approval. maebe maps exactly this chain — without group chat chaos and without anything slipping out too early.
How Newsrooms use maebe
Tools
Five tools map the editorial routine — from the morning meeting to the approval.
Trainees and freelancers work as juniors: they draft and prepare but can’t publish anything. Responsibility stays where it belongs.
The desk editor sees every submitted post in one inbox, approves it or sends it back with a note — documented, with timestamps.
Topics can be captured as planning ideas before they’re worked out. The occasions calendar surfaces holidays and awareness days right inside the editorial calendar.
Branded text and quote tiles in the newsroom’s look: statement posts, number of the day, programme notes — built right in maebe, no detour via the graphics desk.
Photos from assignments land in a central pool — everyone on the team helps themselves, nothing sits in private download folders.
Features we use sparingly
AI assistant
Off-limits for research, handy for caption variants and tightening copy — editorial responsibility stays with humans.
Direct publishing
Standard channels run automatically; sensitive topics we deliberately post by hand after a final check.
Workflow
The day’s topics land in the calendar as planning ideas. Over the morning our trainee turns them into post drafts — images from the team pool, quote tiles from Visuals, a rough AI caption, polish by her. At 2 p.m. she submits everything for approval. The desk editor works through the inbox, sends one post back with a note, approves the rest. Approved posts publish themselves at the scheduled times — or are deliberately posted by hand.
Recommended plan
Roles, an internal approval inbox and unlimited projects for the editorial routine — with room for the whole team.
For setups with many teams and roles.
All prices incl. VAT.
Keep reading
„Our campaigns live on people in twenty cities — staff, volunteers, local groups. maebe holds everyone together, and approval still happens centrally.“
„Ten clients, ten teams, zero mix-ups: in maebe, every client is their own team with their own accounts and approvals. Posting to the wrong client simply can’t h...“
maebe for newsrooms
Clear roles, clean approvals, posts on time. That’s how your newsroom works.
Please swap the second photo for the one with the confetti — then it's perfect!