maebe vs. Iconosquare
Iconosquare comes from the analytics side, maebe from the content side: collect, curate, get approved, then schedule. Two EU tools with different cores — here’s an honest look at which fits what.
In short
For anyone who produces content and gets it approved — rather than primarily analysing it.
Iconosquare grew up as an analytics tool; approval and collaboration start with Scale. maebe puts media pools, PIN approvals and a team per client into every plan, including the free one. Both are based in the EU, both offer a free entry.
maebe fits if …
Honestly: if analysis is your core, Iconosquare is the deeper tool.
Iconosquare includes analytics on the free plan, has an AI analyst called “Uma” and feeds data to Claude, ChatGPT and Gemini via MCP. If you mainly measure performance and build reports, that’s the right place.
Stay with Iconosquare if …
Facts
Verifiable facts only — everything about Iconosquare comes from the provider’s public pages, checked on 15 September 2026.
| Criterion | maebe | Iconosquare |
|---|---|---|
| Company & data | ||
| Headquarters | Germany | Limoges, France |
| Where your data is stored | Stored in Germany (Hetzner); images and videos are delivered via the Bunny CDN (EU provider, edge servers worldwide) | Hosted on AWS “in multiple countries” (privacy policy); website: “100% EU GDPR compliant” |
| AI provider | Mistral AI (France, EU) | Own AI analyst “Uma”; provider not named on the public pages (as of 15 September 2026) |
| Approvals & collaboration | ||
| Approval workflow | In every plan, including Free | From Scale (“Post approval and collaboration”) |
| Client approval without an account | Via link and PIN | Approval workflow from Scale (3 users) |
| Users | Included in the plan (Solo 1, Pro 3 per team, Studio unlimited) | Free/Starter/Launch 1, Scale 3, Custom up to unlimited |
| AI & integrations | ||
| MCP server for AI clients | From Pro (read and write: posts, pools, approvals) | Yes — analytics data in Claude, ChatGPT and Gemini |
| Competitor analysis | Radar: 3 (Pro) or 5 (Studio) per network | Analytics focus; details per plan on the pricing page |
| Networks | ||
| Connectable networks | Instagram, Facebook, TikTok, Threads, YouTube, Bluesky, LinkedIn, WhatsApp, XING | Instagram, Facebook, TikTok, Pinterest, LinkedIn, X, Threads, YouTube |
| Pricing & getting started | ||
| Free entry | Free plan: 1 team, 1 project, 5 GB, PIN approvals, media pools — plus a 14-day trial of all features | Free plan: 2 profiles, 1 user, 10 posts per month per profile, 1 month of analytics history; 14-day trial |
| Smallest paid plan | Solo €19.90 per month, incl. VAT | Starter from €15 per month billed annually (3 profiles, 1 user, 30 posts per month) |
| Smallest plan with an approval workflow | Free (€0) | Scale from €69 per month billed annually |
| Price scaling | By plan, team members included, incl. VAT | By profiles, users and post quota; euros, no VAT statement |
Source: Iconosquare pricing page, as of 15 September 2026.
The difference
Most scheduling tools start in the calendar: pick a slot, fill in content. maebe flips that. Material lands in the media pool, gets curated with a traffic light, posts emerge from the good stuff — and only then comes the date, suggested by AI if you like.
Your client gets a link, sees the post exactly as it will go live and confirms by PIN. In every plan, even the free one. In Iconosquare, approval and collaboration start with Scale.
Separate accounts, media and permissions per client. Posting to the wrong client is structurally impossible, and new colleagues only see their own clients.
maebe is deliberately not a business cockpit. Planning, approving, publishing — every task has its place, and clients need no training to approve. Iconosquare, in turn, bundles analytics, reports and an AI analyst in one dashboard.
maebe learns from your own texts and your briefing. Caption drafts sound like you or your client, not like a generic prompt — processed by Mistral AI in France.
Best posting times from your own performance, complemented by the field of similar accounts. With Radar (from Pro) you also keep an eye on competitors.
German law, privacy policy and data processing agreement in German, storage at Hetzner in Germany, AI by Mistral from France. For clients with data-protection requirements that’s one line in the contract instead of a discussion.
Team members are included in the plan, clients pay nothing to approve and need no account. Prices in euros incl. VAT, German-language interface, German support. The price grows with your setup, not with every new colleague.
To be fair
Analytics at the core
Iconosquare is built from the analytics side — even the free plan measures performance. maebe’s insights come with Social Connect, Radar from Pro.
MCP for metrics
Query metrics via the Model Context Protocol in Claude, ChatGPT or Gemini, plus the AI analyst “Uma”. maebe’s MCP reads and writes, but starts with Pro.
X and Pinterest
Both are among Iconosquare’s eight networks; maebe doesn’t connect them.
Pricing
maebe
Free
For trying things out and small setups — without AI.
1 team · 1 person per team · 1 project · 5 GB storage
Solo
For solo creatives running their own feed.
1 team · 1 person per team · 3 projects · 150 GB storage
Pro
For small teams posting regularly.
3 teams · 3 people per team · 10 projects · 250 GB storage
Studio
For setups with many teams and roles.
8 teams · unlimited people · unlimited projects · 500 GB storage
All maebe prices per month incl. VAT, cancel monthly. 14-day free trial, no card.
Start freeIconosquare
Free
2 profiles, 1 user, 10 posts per month per profile
Starter
3 profiles, 1 user, 30 posts per month, no approval
Launch
4 profiles, 1 user, 100 posts per month
Scale
4 profiles, 3 users, unlimited posts, with approval
All Iconosquare prices in euros per month billed annually, no VAT statement.
Custom from €119 per month (5 to unlimited profiles). The pricing page shows “From … /month, billed yearly” with annual savings; no separate monthly-billing figure is shown.
Source: Iconosquare pricing page, as of 15 September 2026.
www.iconosquare.com/pricing
· Something out of date? Let us know.
FAQ
For agencies whose clients approve posts, yes. In Iconosquare, approval and collaboration start with Scale; maebe has them in every plan, via link and PIN without a client account, plus a team per client. For deep analytics, Iconosquare remains the more specialised tool.
No. Clients open an approval link, see the post in preview and confirm with a PIN. If you like, you can also add clients as team members.
There is no automatic import. You reconnect your social accounts in maebe, upload your material to media pools and plan from there. Posts scheduled in Iconosquare keep running independently until you stop them there.
Yes. Free includes one team, one project, 5 GB of storage, client approvals with PIN and media pools, without AI features. You can also try all features for 14 days without a payment method; after that you continue on Free automatically.
Stored on Hetzner servers in Germany; images and videos are delivered via the Bunny CDN. AI features run via Mistral AI in France, payments through an EU provider. Details are in the privacy policy.
Iconosquare is a trademark of the provider of the same name in Limoges, France. maebe has no business relationship with Iconosquare. All information about Iconosquare comes from the provider’s publicly accessible pages (pricing, home, privacy policy), checked on 15 September 2026, and may have changed since. Only the provider’s own statements are binding.
maebe vs. Iconosquare
Try all features for 14 days, then continue on Free at no cost. No card.
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