maebe vs. Meta Business Suite
Meta Business Suite is free and the shortest route for Facebook and Instagram. maebe is built for the step before that: collect material, get it approved, then schedule — beyond Meta, too.
In short
For anyone with someone else in the loop — a client, management, an association — or who publishes beyond Meta.
Business Suite is built for your own Meta channels: whoever has content permission publishes. As soon as someone without a Meta account should take a look first, or TikTok, YouTube and LinkedIn join in, a piece is missing.
maebe fits if …
Honestly: if you run your own Meta channels alone, you don’t need us — Business Suite is free and does the job.
Business Suite comes straight from Meta, costs nothing and bundles things maebe deliberately doesn’t build: ads, the inbox for messages and comments, and first-hand numbers.
Stay with Business Suite if …
Facts
Verifiable facts only — everything about Meta Business Suite comes from the provider’s public pages, checked on 21 September 2026.
| Criterion | maebe | Meta Business Suite |
|---|---|---|
| Company & data | ||
| Contracting party | Germany | Meta Platforms Ireland Limited, Dublin |
| Where your data is stored Meta names neither an EU region nor a storage commitment there. | Stored in Germany (Hetzner); images and videos via the Bunny CDN (EU provider) | Not stated for Business Suite content on Meta’s pages (as of 21 September 2026) |
| Data processing agreement | DPA in German, signed in your account | Data Processing Terms cover “business tool data” (pixel, conversions API and similar); page insights fall under joint controllership |
| Approvals & collaboration | ||
| Client approval without an account Anyone collaborating needs a Facebook or managed Meta account and has to accept an invitation. | In every plan, via link and PIN | No |
| Approval step before posting | Yes, documented with a timestamp | Not documented by Meta; review only afterwards in Planner |
| Roles | Junior, member, admin, owner — plus external people who only approve | Full control or partial access (basic, apps and integrations) plus per-asset tasks such as “create content” |
| Time-limited access | Approval links expire after 7 to 90 days | Temporary access for 3 to 75 days |
| Platforms & planning | ||
| Connectable networks Meta does not name platforms outside Meta. | Instagram, Facebook, TikTok, Threads, YouTube, Bluesky, LinkedIn, WhatsApp, XING | Facebook Page, Instagram, Facebook Group; Threads only as a cross-posting target (on desktop) |
| Calendar | List, calendar and profile grid per project — with posts, stories and reels; plus a calendar subscription (iCal) for Apple, Google and others | Planner with weekly and monthly view for posts, stories, reels and ads |
| Letting clients pick material before the post | Media pools with traffic-light ratings, shareable with clients by link | File Manager as storage; no rating or client selection feature is documented |
| Preview before posting | Profile grid for your upcoming posts; the approval link shows image, caption and date the way your client signs them off | Preview in the creation dialog |
| Analytics & price | ||
| Analytics Meta notes that certain messaging metrics and features are unavailable for Europe. | Insights per post, Prime Time from your own timing, Radar from Pro | Insights for organic and paid content; the overview covers 28 days |
| Ads | No | Yes |
| Inbox for messages and comments | No | Yes |
| What it costs | Free of charge on the Free plan: 1 project, 5 GB, PIN approvals, media pools. 14-day trial of all features, no card. More projects, team and storage from Solo €19.90 per month, incl. VAT. | Entirely free, with no limit on projects either — a Meta account and business portfolio are required. Costs only arise for ads. |
Source: Meta Business Suite pricing page, as of 21 September 2026.
The difference
Most scheduling tools start in the calendar: pick a slot, fill in content. maebe flips that. Material lands in the media pool, gets curated with a traffic light, posts emerge from the good stuff — and only then comes the date, suggested by AI if you like.
Your client gets a link, sees the post exactly as it will go live and confirms by PIN. In every plan, even the free one. For Meta Business Suite, Meta documents no approval step: whoever has permission to create content publishes, and review only happens afterwards in Planner.
Separate accounts, media and permissions per client. Posting to the wrong client is structurally impossible, and new colleagues only see their own clients.
maebe is deliberately not a business cockpit. Planning, approving, publishing — every task has its place, and clients need no training to approve. If you need ads, inbox and numbers for Facebook and Instagram in one interface, Business Suite is exactly right.
maebe learns from your own texts and your briefing. Caption drafts sound like you or your client, not like a generic prompt — processed by Mistral AI in France.
Best posting times from your own performance, complemented by the field of similar accounts. With Radar (from Pro) you also keep an eye on competitors.
German law, privacy policy and data processing agreement in German, storage at Hetzner in Germany, AI by Mistral from France. For clients with data-protection requirements that’s one line in the contract instead of a discussion.
Team members are included in the plan, clients pay nothing to approve and need no account. Prices in euros incl. VAT, German-language interface, German support. The price grows with your setup, not with every new colleague.
To be fair
Free, straight from the source
Meta itself calls Business Suite a free platform. For your own Facebook and Instagram channels it’s the shortest route — no intermediary, no subscription.
Organic and paid in one place
Ads and organic content sit in the same interface, analytics included. If you run paid, you’ll use Meta’s own tool anyway.
Inbox for messages
Comments and messages from Facebook and Instagram come together in one inbox. maebe doesn’t have that today.
Access with an expiry date
Meta can grant people temporary access, three to 75 days, ending automatically. Handy for temps and project-based agencies.
Pricing
maebe
Free
For trying things out and small setups — without AI.
1 team · 1 person per team · 1 project · 5 GB storage
Solo
For solo creatives running their own feed.
1 team · 1 person per team · 3 projects · 150 GB storage
Pro
For small teams posting regularly.
3 teams · 3 people per team · 10 projects · 250 GB storage
Studio
For setups with many teams and roles.
8 teams · unlimited people · unlimited projects · 500 GB storage
All maebe prices per month incl. VAT, cancel monthly. 14-day free trial, no card.
Start freeMeta Business Suite
Meta Business Suite
Free; requires a Meta account and business portfolio
Business Suite itself costs nothing — costs only arise if you run ads.
Source: Meta Business Suite pricing page, as of 21 September 2026.
www.facebook.com/business/help/205614130852988
· Something out of date? Let us know.
FAQ
Not entirely. Ads and the message inbox stay with Meta. maebe takes over the path before that: collecting material, coordinating, getting approval and scheduling — for Meta channels and the platforms beside them. Many people use both side by side.
In Business Suite, yes: according to Meta, anyone collaborating needs a Facebook or a managed Meta account and has to accept an invitation. In maebe, no — your client opens a link and confirms with a PIN.
Yes, with the Social Connect package maebe publishes straight to connected accounts. You can just as easily post yourself: maebe saves all media to your phone in the right order and puts the caption on your clipboard.
No. Clients open an approval link, see the post in preview and confirm with a PIN. If you like, you can also add clients as team members.
There is no automatic import. You reconnect your social accounts in maebe, upload your material to media pools and plan from there. Posts scheduled in Meta Business Suite keep running independently until you stop them there.
Yes. Free includes one team, one project, 5 GB of storage, client approvals with PIN and media pools, without AI features. You can also try all features for 14 days without a payment method; after that you continue on Free automatically.
Stored on Hetzner servers in Germany; images and videos are delivered via the Bunny CDN. AI features run via Mistral AI in France, payments through an EU provider. Details are in the privacy policy.
Meta, Meta Business Suite, Facebook, Instagram and Threads are trademarks of Meta Platforms, Inc. or its subsidiaries. maebe has no business relationship with Meta. All information about Meta Business Suite comes from Meta’s publicly accessible pages (help center, legal terms), checked on 21 September 2026, and may have changed since. Where Meta does not describe a feature, this page says “not documented” — that is not a statement that it doesn’t exist. Only Meta’s own statements are binding.
maebe vs. Meta Business Suite
Try all features for 14 days. No card — your client gets a link, sees the post and confirms with a PIN.
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