maebe vs. Metricool
Content first, calendar second: maebe collects and curates material, gets approvals and schedules afterwards. Here’s an honest look at who that suits better than Metricool — and what both cost.
In short
For anyone who collects content first, gets it approved and then schedules — alone or for clients.
Whether you post for yourself or run social media for clients, artists or associations: maebe is built for the path from raw material to approved post, hosted in Germany with AI from the EU. You can start for free with Free, no card needed.
maebe fits if …
Honestly: if ads, reach reports and many networks are your core, Metricool is broader.
Metricool covers areas maebe deliberately doesn’t build. It also offers a free entry — one brand and 20 posts per month.
Stay with Metricool if …
Facts
Verifiable facts only — everything about Metricool comes from the provider’s public pages, checked on 15 September 2026.
| Criterion | maebe | Metricool |
|---|---|---|
| Company & data | ||
| Headquarters | Germany | Madrid, Spain |
| Where your data is stored | Stored in Germany (Hetzner); images and videos are delivered via the Bunny CDN (EU provider, edge servers worldwide) | EU (according to its privacy policy) |
| AI provider | Mistral AI (France, EU) | Not named on the public pages (as of 15 September 2026) |
| Approvals & collaboration | ||
| Client approval without an account | In every plan | From Advanced |
| How approval is confirmed | By PIN, documented | By email link |
| Client structure | A separate team per client | Brands within one account |
| AI & integrations | ||
| AI writing assistant | Yes | Yes |
| MCP server for AI clients (Claude, ChatGPT …) | From Pro | In all plans, including Free |
| Networks & analytics | ||
| Connectable networks | Instagram, Facebook, TikTok, Threads, YouTube, Bluesky, LinkedIn, WhatsApp, XING | Instagram, Facebook, TikTok, Threads, X, YouTube, LinkedIn, Pinterest, Bluesky, Twitch, Google Business Profile |
| Competitor analysis | Radar: 3 (Pro) or 5 (Studio) per network | 5 (Free) up to 100 (Starter) |
| Ad analytics | No | Google, Meta and TikTok Ads |
| Link in bio | Included from Solo, up to 5 pages per team | Yes |
| Pricing & getting started | ||
| Free entry | Free plan: 1 team, 1 project, 5 GB, PIN approvals, media pools — plus a 14-day trial of all features, no card | Free plan: 1 brand, 20 posts per month, 30 days of analytics |
| Smallest paid plan | Solo €19.90 per month, incl. VAT | Starter from €16 per month billed annually, €20 billed monthly, plus VAT |
| Smallest plan with client approval | Free (€0) | Advanced from €43 per month billed annually, €54 billed monthly, plus VAT |
| Price scaling | By plan, team members included | By number of brands |
Source: Metricool pricing page, as of 15 September 2026.
The difference
Most scheduling tools start in the calendar: pick a slot, fill in content. maebe flips that. Material lands in the media pool, gets curated with a traffic light, posts emerge from the good stuff — and only then comes the date, suggested by AI if you like.
Your client gets a link, sees the post exactly as it will go live and confirms by PIN. In every plan, even the free one. In Metricool, approvals start with Advanced.
Separate accounts, media and permissions per client. Posting to the wrong client is structurally impossible, and new colleagues only see their own clients.
maebe is deliberately not a business cockpit. Planning, approving, publishing — every task has its place, and clients need no training to approve. If you need ads, web analytics and reports in one dashboard, Metricool has that.
maebe learns from your own texts and your briefing. Caption drafts sound like you or your client, not like a generic prompt — processed by Mistral AI in France.
Best posting times from your own performance, complemented by the field of similar accounts. With Radar (from Pro) you also keep an eye on competitors.
German law, privacy policy and data processing agreement in German, storage at Hetzner in Germany, AI by Mistral from France. For clients with data-protection requirements that’s one line in the contract instead of a discussion.
Team members are included in the plan, clients pay nothing to approve and need no account. Prices incl. VAT, German-language interface, German support. The price grows with your setup, not with every new colleague.
To be fair
More networks
Metricool connects eleven networks, including X, Pinterest, Twitch and Google Business Profile. maebe focuses on the platforms where approval workflows happen in day-to-day DACH work — including XING.
Ads and reporting depth
Analytics for Google, Meta and TikTok Ads, PDF and PPT reports, a Looker Studio connector. If you need paid and organic in one report, Metricool is the better fit.
Analytics already in the free plan
Metricool’s free plan includes 30 days of analytics and 5 competitor profiles. maebe’s Free plan focuses on approvals and media pools; insights and Radar come with Social Connect or from Pro.
Many brands, little coordination
If you manage 25 or 50 brands that rarely need approvals, Metricool’s brand tiers are cheaper than one team per client.
Pricing
maebe
Free
For trying things out and small setups — without AI.
1 team · 1 person per team · 1 project · 5 GB storage
Solo
For solo creatives running their own feed.
1 team · 1 person per team · 3 projects · 150 GB storage
Pro
For small teams posting regularly.
3 teams · 3 people per team · 10 projects · 250 GB storage
Studio
For setups with many teams and roles.
8 teams · unlimited people · unlimited projects · 500 GB storage
All maebe prices per month incl. VAT, cancel monthly. 14-day free trial, no card.
Start freeMetricool
Free
1 brand, 20 posts per month, 30 days of analytics
Starter
Up to 5 brands, no approval system
Advanced
Up to 15 brands, includes the approval system
All Metricool prices per month and excluding VAT; “annual” = paid yearly in advance.
More brands: Starter up to 10 brands €20 / €37, Advanced up to 25 brands €69 / €87, up to 50 brands €130 / €172 (annual / monthly).
Source: Metricool pricing page, as of 15 September 2026.
metricool.com/pricing
· Something out of date? Let us know.
FAQ
For agencies whose clients approve posts, yes. maebe creates a separate team per client, approval runs via link and PIN without a client account and is included in every plan. For pure analytics or ad-reporting tasks, Metricool remains the broader tool.
No. Clients open an approval link, see the post in preview and confirm with a PIN. If you like, you can also add clients as team members.
There is no automatic import. You reconnect your social accounts in maebe, upload your material to media pools and plan from there. Posts scheduled in Metricool keep running independently until you stop them there.
Yes. Free includes one team, one project, 5 GB of storage, client approvals with PIN and media pools, without AI features. You can also try all features for 14 days without a payment method; after that you continue on Free automatically.
On Hetzner servers in Germany. AI features run via Mistral AI in France, payments through an EU provider. Details are in the privacy policy.
Metricool is a trademark of METRICOOL SOFTWARE, S.L., Madrid. maebe has no business relationship with Metricool. All information about Metricool comes from the provider’s publicly accessible pages (pricing page, privacy policy, help center), checked on 15 September 2026, and may have changed since. Only the provider’s own statements are binding.
maebe vs. Metricool
Try all features for 14 days. No card, no import project — your first approval link is ready in ten minutes.
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