maebe vs. Planable
Planable and maebe are closer than most: both put approvals at the centre. The difference is where your data lives, how clients approve and what happens before the calendar.
In short
For teams in the DACH region that need client approvals and want their data in Germany.
According to its own processors list, Planable hosts on AWS, DigitalOcean and MongoDB in the USA and uses OpenAI for AI. maebe stores at Hetzner in Germany and runs AI on Mistral in France. You can start for free with either.
maebe fits if …
Honestly: if you need multi-level approval chains with many participants, Planable is more developed.
Planable is a pure collaboration tool with unlimited users per workspace, even on the free plan with 50 posts. If you run large internal review rounds before client sign-off, you’ll find more structure there.
Stay with Planable if …
Facts
Verifiable facts only — everything about Planable comes from the provider’s public pages, checked on 15 September 2026.
| Criterion | maebe | Planable |
|---|---|---|
| Company & data | ||
| Headquarters | Germany | Planable Inc., USA (joint controller with SER Acquisition Inc.) |
| Where your data is stored | Stored in Germany (Hetzner); images and videos are delivered via the Bunny CDN (EU provider, edge servers worldwide) | Hosted on AWS, DigitalOcean and MongoDB in the USA (per processors list) |
| AI provider | Mistral AI (France, EU) | OpenAI (USA, per processors list) |
| Approvals & collaboration | ||
| Client approval without an account | In every plan, via link | Guest links (“Clients can approve from anywhere”) |
| How approval is confirmed | By PIN, documented | One click, also on mobile |
| Approval levels | Client + internal approver | Free/Basic 2 types, Pro 3 types, Enterprise multi-level |
| Client structure | A separate team per client, members included in the plan | One workspace per client, unlimited users, priced per workspace |
| AI & integrations | ||
| AI writing assistant | Yes | Yes |
| MCP server for AI clients | From Pro | Mentioned on the website (“MCP ecosystem”) |
| Networks | ||
| Connectable networks | Instagram, Facebook, TikTok, Threads, YouTube, Bluesky, LinkedIn, WhatsApp, XING | Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, Threads, Google Business Profile |
| Pricing & getting started | ||
| Free entry | Free plan: 1 team, 1 project, 5 GB, PIN approvals, media pools — plus a 14-day trial of all features | Free plan: first 50 posts free, unlimited users, 2 approval types |
| Smallest paid plan | Solo €19.90 per month, incl. VAT | Basic $33 per workspace per month (annual: 2 months free); prices in US dollars |
| Smallest plan with client approval | Free (€0) | Free (50 posts), mandatory approval (“Required”) from Pro $49 |
| Price scaling | By plan, team members included, euros incl. VAT | Per workspace, US dollars, no VAT statement |
Source: Planable pricing page, as of 15 September 2026.
The difference
Most scheduling tools start in the calendar: pick a slot, fill in content. maebe flips that. Material lands in the media pool, gets curated with a traffic light, posts emerge from the good stuff — and only then comes the date, suggested by AI if you like.
Your client gets a link, sees the post exactly as it will go live and confirms by PIN. In every plan, even the free one. Planable also approves via guest links — the mandatory “Required” approval starts with Pro.
Separate accounts, media and permissions per client. Posting to the wrong client is structurally impossible, and new colleagues only see their own clients.
maebe is deliberately not a business cockpit. Planning, approving, publishing — every task has its place, and clients need no training to approve. Planable bundles collaboration and multi-level approvals; per its processors list, that data lives in the USA.
maebe learns from your own texts and your briefing. Caption drafts sound like you or your client, not like a generic prompt — processed by Mistral AI in France.
Best posting times from your own performance, complemented by the field of similar accounts. With Radar (from Pro) you also keep an eye on competitors.
German law, privacy policy and data processing agreement in German, storage at Hetzner in Germany, AI by Mistral from France. For clients with data-protection requirements that’s one line in the contract instead of a discussion.
Team members are included in the plan, clients pay nothing to approve and need no account. Prices in euros incl. VAT, German-language interface, German support. The price grows with your setup, not with every new colleague.
To be fair
Unlimited users per workspace
Planable charges per workspace, not per person — even on the free plan. For large teams with many participants that’s a real advantage.
Multi-level approval chains
Three approval types from Pro, sequential multi-level approvals on Enterprise. maebe knows client plus internal approver — deliberately lean.
More networks
Nine networks, including X, Pinterest and Google Business Profile.
Free without a time limit
The first 50 posts are free, no card, no expiry. maebe’s Free has no post limit but 5 GB and one project.
Pricing
maebe
Free
For trying things out and small setups — without AI.
1 team · 1 person per team · 1 project · 5 GB storage
Solo
For solo creatives running their own feed.
1 team · 1 person per team · 3 projects · 150 GB storage
Pro
For small teams posting regularly.
3 teams · 3 people per team · 10 projects · 250 GB storage
Studio
For setups with many teams and roles.
8 teams · unlimited people · unlimited projects · 500 GB storage
All maebe prices per month incl. VAT, cancel monthly. 14-day free trial, no card.
Start freePlanable
Free
First 50 posts, unlimited users, 2 approval types
Basic
Per workspace, 2 approval types
Pro
Per workspace, 3 approval types incl. required approval
All Planable prices in US dollars per workspace per month, no VAT statement.
Enterprise: custom price, multi-level approvals. The pricing page shows the same per-workspace monthly figure for Basic and Pro; annual billing gives “2 months free”.
Source: Planable pricing page, as of 15 September 2026.
planable.io/pricing
· Something out of date? Let us know.
FAQ
Yes, with a different focus. Both centre on approvals. maebe adds media pools before planning, PIN-documented client approval in every plan and data storage in Germany; Planable offers unlimited users per workspace and multi-level approval chains.
No. Clients open an approval link, see the post in preview and confirm with a PIN. If you like, you can also add clients as team members.
There is no automatic import. You reconnect your social accounts in maebe, upload your material to media pools and plan from there. Posts scheduled in Planable keep running independently until you stop them there.
Yes. Free includes one team, one project, 5 GB of storage, client approvals with PIN and media pools, without AI features. You can also try all features for 14 days without a payment method; after that you continue on Free automatically.
Stored on Hetzner servers in Germany; images and videos are delivered via the Bunny CDN. AI features run via Mistral AI in France, payments through an EU provider. Details are in the privacy policy.
Planable is a trademark of Planable Inc. maebe has no business relationship with Planable. All information about Planable comes from the provider’s publicly accessible pages (pricing, home, agencies page, privacy statement, processors list), checked on 15 September 2026, and may have changed since. Only the provider’s own statements are binding.
maebe vs. Planable
Try all features for 14 days, then continue on Free at no cost. No card, no import project.
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