Blog
Context and background from everyday social media work, around planning, posting and maebe.
New in maebe
Publishing, insights, comments and direct messages now belong to every paid plan. On top of that: a new interface, a reworked brand kit and sharper analytics.
Hype or fact
In my feed, and probably in plenty of others, profiles are promising by the hour that AI will run your Instagram or cut your Reels while you're at the gym. What holds up, what doesn't — and why a concert or event recap still has to be made largely by hand.
Features explained
The comments under your posts on Instagram, Facebook, Threads and TikTok now come together in the very place where you plan and approve them — and your whole team can reply, not only the person holding the login.
Features explained
New in maebe: comments on individual images in a post and at a specific point in a video. Available to clients on the approval page too.
Features explained
Plenty of free tools are really just a trial with an expiry date. maebe's Free plan has no time limit and needs no payment details. What's included, what isn't, and when it's worth moving up.
Social media
A whole Instagram channel run through a chat? Like in a car, for many things you'd rather have a button than a screen. And in a team, an AI plugged straight into the account creates more problems than it solves.
Social media
Lots of tools promise to publish your posts automatically. That's true, but with limits: music, Story links and stickers are almost always missing. What really works, and when you're better off posting yourself.
Collaboration
A different system for every client, and in the end one person holding all the threads together. How that everyday reality turned into a tool of its own, and where the name comes from.
Features explained
A toolbox for social media: planning, collecting media, writing captions, getting sign-off, posting and measuring. What maebe is, what's in it and who it's for — for your own channel just as much as for ten clients.
Get started
Try maebe for 14 days—no credit card required. Plan your first posts today. Registration takes less than 60 seconds.
