Blog
Hype or fact
In my feed, and probably in plenty of others, profiles are promising by the hour that AI will run your Instagram or cut your Reels while you're at the gym. What holds up, what doesn't — and why a concert or event recap still has to be made largely by hand.
Social media
A whole Instagram channel run through a chat? Like in a car, for many things you'd rather have a button than a screen. And in a team, an AI plugged straight into the account creates more problems than it solves.
Social media
Lots of tools promise to publish your posts automatically. That's true, but with limits: music, Story links and stickers are almost always missing. What really works, and when you're better off posting yourself.
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